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Legal / Messaging

Messaging Policy

This Messaging Policy describes the consent and disclosure requirements for SMS/MMS sent through Mittis, and the standard consumer disclosures every program must present. It supports compliance with the TCPA, CTIA guidelines, and carrier rules, and is incorporated into our Terms of Service.

Last updated: June 12, 2026Entity: mittis.ai LLC

Consent (opt-in) is required

You may only send messages to recipients who have given prior express consent appropriate to the type of message. Consent must be clear, documented, and specific to your program. The opt-in must disclose, at the point of collection:

  • The identity of the business sending messages (your brand);
  • The types of messages the recipient will receive;
  • The expected message frequency;
  • That message and data rates may apply;
  • How to opt out (STOP) and how to get help (HELP);
  • Links to the applicable Privacy Policy and terms.

Consent to receive messages must not be a condition of purchasing any goods or services.

Required consumer disclosures

Every messaging program must make the following standard disclosures available to recipients (for example, in the opt-in flow and in the program's terms):

  • Program description & sender identity — who is messaging and why.
  • Message frequency — e.g. “Message frequency varies” or a stated cadence.
  • “Message and data rates may apply.”
  • Opt-out instructions — “Reply STOP to unsubscribe.”
  • Help instructions — “Reply HELP for help.”
  • Privacy & terms links.

Opt-out: STOP

Recipients can opt out at any time by replying STOP (and other recognized opt-out keywords such as STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT). Mittis processes these automatically: we stop further messages to that recipient for the relevant program and send a single confirmation that they have been unsubscribed. You must not message a recipient who has opted out unless they opt in again.

Help: HELP

Recipients can reply HELP (or INFO) at any time to receive a response identifying the program, the sender, and how to get support, along with opt-out instructions. Mittis supports automatic HELP responses for every number.

Message frequency

Disclose how often recipients should expect messages. If frequency varies, say so (“Message frequency varies”). Do not exceed what recipients reasonably consented to.

Message & data rates

Standard message and data rates may apply to recipients depending on their mobile plan and carrier. This must be disclosed at opt-in and in your program terms. Carriers do not exempt A2P program messages from a recipient's plan charges.

Prohibited content

Messaging content is subject to our Acceptable Use Policy, including the prohibition on SHAFT (Sex, Hate, Alcohol, Firearms, Tobacco) content, spam, phishing, fraud, and unsolicited messaging.

Record-keeping

You must retain evidence of consent for each recipient and make it available to Mittis, carriers, or regulators on request. Inadequate consent records are a primary cause of complaints, blocking, and penalties.

Questions

For help implementing compliant opt-in flows and disclosures, contact support@mittis.ai. See also our A2P 10DLC & Compliance guide.