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A2P & compliance·Sep 15, 2026·4 min read

How long does 10DLC approval take?

Realistic timelines for brand and campaign review, and what slows them down.

Short answer

Mittis aims to get brands and campaigns approved within 48 business hours using an automatic registration process. Registrations pulled for manual carrier review can take longer, and incomplete opt-in details are the most common cause of delay.

What happens after you submit

The Campaign Registry checks your brand against public business records, then carriers review your campaign. The automatic process catches common problems before submission, which is why most delays come from details only you can supply.

What slows it down

  • An EIN that doesn't match your legal name
  • A website without a privacy policy or opt-in form
  • Sample messages that don't match the use case

Questions

Is 48 business hours guaranteed?

No. It's our target. Carriers and the registry make the final call.

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